Focusing on a couple main attractions through marketing and advertising will help put Baker on the map as a tourism destination in eastern Montana.
The community could benefit greatly from the revenue tourism could bring in.
Baker is a great place to visit with many things to offer and finding out what attracts tourists is the key to successfully marketing the community to visitors.
The Baker Lake is a gorgeous lake for recreation. Summer is perfect for boating, canoeing, or kayaking on the lake for some recreational fun. In addition to the lake itself, the surrounding area is full of amenities for all ages: a splash park for little ones, a skate park for older kids and adults and two beach areas for swimming.
There is a park, a volleyball court, gazebo and picnic tables. Let’s not forget the fishing.
The Baker Lake is the largest recreational body of water in this part of Montana. Fallon County has put a huge amount of work into making Baker Lake an ideal place to visit for outdoor recreation.
Due to COVID-19, outdoor recreational activities have increased and having a lake in the community is an asset to further the growth of tourism in the city.
How can we promote the lake as a hot spot for tourism this summer? Campgrounds, canoe or kayak rentals, skate board or bike rentals, or jet ski rentals might entice more travelers within the region to come check out the fun amenities Baker offers.
By developing recreation attractions, associated infrastructure and supporting business tourism will increase in the city and surrounding area.
Baker is also the home of Steer Montana, the world’s largest recorded steer in the world, weighing in at 3,980 pounds. Steer Montana toured around the country to 60 different state fairs, rodeos, and carnivals from Texas to Chicago by his owner Jack Guth.
Even after the steer’s death Mr. Guth continued to take him on tour around the country, mounted and all.
After touring from 1920’s to the 1930’s, Wonderland in Billings purchased the Steer Montana for display.
In 1975, Bernie Heiser purchased Steer Montana for $5,000 and brought the mounted steer back to Baker, where it was displayed in the Heiser’s Bar.
The steer was donated to the O’Fallon Historical Museum where he is on display to this present day. Tourists come from all around the world to see this huge steer.
Steer Montana, still to this day, piques the interest of people to travel here to see him.
Marketing and advertising are the key to getting our name on the map. Promoting Steer Montana and the Baker Lake for tourists to come experience will be an investment but the return that the promotions generate will grow Baker’s economy.
Baker has attractions that no one else in the region can compare with, with some marketing and advertisement these attractions have the potential to increase tourism and create a more diversified local economy.