The small Montana town of Ismay made national news years ago when local officials agreed to change its name to Joe in a publicity push for a National Football League quarterback changing teams.
Ismay has just gotten a little more publicity when a television series called “Doom Patrol” used it as part of a running gag in its second episode.
The series is available with the DC Universe and Amazon Prime Video services.
The second episode, called Donkey Patrol, had a character called Larry (Negative Man) trying to get a bus out of the town he was living in with the rest of the group.
About 13 minutes into the show, the character asks the bus station cashier “what is the single most remote place I can get to from the next bus?”
She answered Ismay, Montana, adding “a great sky country.”
He responded, “great. I have been wanting to work on my tan.” The Larry character is wrapped completely in bandages. “That was a joke meant to make you feel more comfortable about my appearance,” he added.
The next scene shows a bus arrive with Ismay on the front as a destination.
When he got up to take the bus, he fell back onto the seat, unconscious.
He woke up and went back inside to switch the ticket for new location.
The pattern repeated when buses arrived going to Hillsville, Jenkins (“Great Brewery”), Kernville (Nice... Good tubing), ….. and went through a series of more tickets being returned,
“Does it even matter...” the bus station cashier finally told him.
A young girl even added to the character’s problem when she said, “Mommy, the mummy’s awake.”
The Negative Man character had been a test pilot that somehow had merged with a energy being during a test flight which crashed.
The series is about a group of misfits with lots of problems and special abilities and is based on a DC comic book from the 1960s. It has Timothy Dalton as the leader of the group, Professor Niles Caulder, along with Brendan Fraser (Robotman), Matt Boomer (Negative Man), April Bowlby (Rita Farr) and Diane Guerrero (Crazy Jane).