Red Ribbon Week is the oldest and largest drug prevention campaign in the country. Although the start/end dates can vary slightly depending on the organization and source, Red Ribbon Week generally takes place the last full week in October with the weekends before and following the last full week included as appropriate celebration dates. This year, Red Ribbon Week will be celebrated October 23-31.
Red Ribbon Week serves as a vehicle for communities and individuals to take a stand for the hopes and dreams of our children through a commitment to a drug-free America. Perhaps more importantly, Red Ribbon Week commemorates the ultimate sacrifice made by DEA Special Agent Enrique “Kiki” Camarena who died at the hands of drug traffickers in Mexico while fighting the battle against illegal drugs to keep our country and children safe.
Many schools and communities not only focus on being drug-free, but also on alcohol, tobacco, and bullying prevention. Education is provided to students to encourage them to make a personal commitment to live lives filled with positive choices. The ultimate goal is a lifelong commitment of today’s youth for a future filled with positive and healthy choices.
Carter, Fallon, and Powder River County Tobacco Prevention would like to thank the students in their respective communities that make the commitment to educate their fellow students during this week. Ekalaka: Student Council and Honor Society. Baker: Student Union. Plevna: Mrs. Coon’s health class. Broadus: SADD and cheerleaders. If you see these students thank them for their efforts. Also, take the time to ask your child what they learned about Red Ribbon Week!